Custom Software & Consulting · Danville, N.H.

Software,
built clearly.

Beach Plain builds custom software for businesses that need it to just work, from first idea to launch. You get experienced engineering and a straight answer to every question.

The name

“When they clear-cut the land, you could see the ocean from our road.”

That’s how the road got its name. Cut the trees, and the ocean turned up across the plain.

We build software the same way. Take out the clutter until the work is easy to see and easy to use. That’s where the name comes from.

What we do

Four ways we can help.

Take one piece or the whole project. Either way, you work directly with the person doing the work.

S.01

Custom Software Development

Web apps, internal tools, and platforms, built around the way you already work.
S.02

Technical Consulting & Architecture

Straight answers on architecture, tech choices, and scaling. No jargon, no upsell.
S.03

Automation & Integrations

Connect the tools you already use so the busywork runs itself and nobody re-keys the same data twice.
S.04

Product Strategy & Discovery

Turn a rough idea into a plan you can build and budget, before anyone writes code.
How we work

How a project goes.

You see the work as it happens, not all at once at the end, and you always know where things stand.

A.01

Listen

We start by learning your business and the real problem under the one you came in with.
A.02

Plan

A written scope, timeline, and price, so there’s no guessing what you’re getting.
A.03

Build

We ship working software early and keep shipping, so you can try it as it grows.
A.04

Support

When it’s done, we keep it running or hand it over clean. Your call.
Selected work

Things we’ve built.

A short list, on purpose. We’d rather build a few things properly than many things halfway.

P.01
FileRidge logo FileRidge
“Claim work, made visible.”

A claims, billing, and receivables platform for independent insurance adjusting firms — the small shops that lose money in the gap between finishing work and getting paid. Each carrier’s fee schedule and report deadlines live in one place and apply automatically, so unbilled work and overdue files surface the moment someone logs in.

Role Brand · site · platform Built with React · Cloudflare · Neon Launching 2026
Visit fileridge.ai →
FileRidge claims list — claim number, carrier, adjuster, status, and amount
app.fileridge.ai — claims
P.02
Rise & Thrive Therapy
“A welcoming practice for life’s harder seasons.”

A private counseling practice offering practical, goal-directed therapy for anxiety, depression, and trauma — in person in Epping, NH and over telehealth across New Hampshire and Massachusetts. We’re designing the brand and building the site now.

In design — 2026
Rise & ThriveTHERAPY
Warm, calm, and unhurried — a brand for life’s harder seasons.
P.03
In the works
Your project could be here.

We take on a small number of builds at a time. If you’ve got something that needs to be made clearly, let’s talk.

Start a project →
More, soon
Who we are

Beach Plain is an independent software studio in Danville, New Hampshire, run out of a house that’s been standing since 1730.

The idea is old-fashioned, like the house. Good software shouldn’t be hard to buy, and you shouldn’t need a translator to read the bill.

Some clients are founders shipping a first product. Others have run their business for years and need the software to finally keep up. Either way, the work is yours to keep.

Start a project

Let’s build something that works.

Tell us what you’re trying to do, and we’ll point you at the simplest way to get there. Even if that means you don’t need us.

hello@beachplain.com
Get in touch A clear line to the horizon.